Intomedia was founded to fill a market void. The Internet was changing the print supply chain, but printing companies did not have the technology expertise to pursue potential advantages. Company founder Sebastian Jopen recognized the opportunity for a company that could bridge the gap for printers by opening up new customized services and applications to organizations that buy print. Offering flexible and robust Web-to-print solutions to customers was a core foundation of the company and its technology infrastructure. The end result is a company that lives up to its motto of “ready-to-use Web-to-Print,” while also being positioned for growth by expanding into new and untapped markets.

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http://whattheythink.com/articles/56876-intomedia-helping-service-providers-harness-web-print/

When speaking with large digital print service providers (PSPs), one of the key drivers for the fast-growing digital print business are Web-to-print applications. Web-to-print was, for a certain time, a buzzword for the future of printing. It was an enabler for several sustainable business transformations in our industry.

For example, take the wide range of photo book applications. Nearly all of them were produced on HP Indigo equipment. Former photo finishers or start-up companies turned into large digital print manufacturers by collecting many jobs on nesting forms and intelligently splitting them between offset and digital printing for maximum cost optimization. Both businesses are driven by Web-to-print, and the revolution of ordering print through the Internet and connecting customer ERP systems with print workflows will walk from industry to industry.

When building up Web-to-print workflows, the PSP’s first focus should be on optimizing the Web front-end as the primary sales channel. This is a necessity to establish a successful business—up to a certain point. If the volume of work through Web-to-print and the diversity of applications grows, the internal workflow (from order intake to tracking to commissioning and shipping), turns out to be the bottleneck.

In order intake, the main challenge is to integrate the variety of data formats and specifications delivered by the customer’s application.

In prepress, intelligent batching is essential for optimized production, especially when manufacturing small volumes up to a “short run of one”.

In press and finishing, tracking of every single job is critical since the number of orders increases dramatically.

In the fulfillment processes, the commissioning functionality is completely new to many print providers but essential for reducing shipping costs and improving the customer experience.

After years of experience in integrating Web-to-print, Intomedia has experienced how MIS/ERP systems in the marketplace cannot cover the new challenges coming from Web-to-print applications and achieve the process speed needed for success in this growing field of business. Their data structure and process integration originates from the classical “prototype manufacturing process”, which was typical for the printing industry for years. But mass customization needs mass production, so manufacturing for Web-to-print applications needs a more industrial approach.

Intomedia has solved these challenges for our customers by creating our own production management system, Intoprint Production, in close communication with our customers. Intoprint Production was specifically developed as a central backbone of end-to-end Web-to-print-to-fulfillment workflows from order intake to commissioning. The system enables our customers to serve as a digital PSP for the whole world of Web-to-print applications. They can lock in their customers to the highly optimized, efficient and cost-effective workflow.

intoprint production steuert die industrielle Abwicklung einer hohen Anzahl kleinteiliger Einzelaufträge, mit Stückzahlen bis hinunter zu Auflage 1, und bildet somit das Rückgrat für Produktionsbetriebe der graphischen Industrie, die eine hohe Anzahl von Aufträgen mit niedrigem Auftragswert effizient und hochgradig automatisiert abwickeln müssen.

Weitere Informationen finden Sie unter www.intoprint-production.de

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Das Ziel von picolor ist, das interessierte Fachpublikum über die sich stetig weiterentwickelnden Themen der Web-to-Print-Branche, aber auch zu PrintProcess-Management, Digital-LFP-FineArt-Printing, Web-Content oder “Web-Boosting” zu informieren. Wir wollen auf komplexe Anforderungen schnell und mit echter Leistung reagieren. Denn eines ist klar: Web-to-Print funktioniert nur, wenn beide Bereiche – die Online- wie die Printwelt – mit Profis abgedeckt sind, wenn von der Suchmaschinenoptimierung des Onlineshops bis zum Fine-Art-Printing der Produkte alles passt.

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• Projektmanagement an der Schnittstelle zwischen Kunden und Entwicklung mit Budgetverantwortung
• Beratung der Kunden im Vorfeld der Integration
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• Produktionsleitung im Bereich Webentwicklung

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